Have you ever googled something and clicked on one of the top few search results? If so, you’ve directly benefited from search engine optimization (SEO).
SEO helps websites rank higher in search engine results pages so people are more likely to click on them. As you can imagine, the higher the ranking, the more visibility, traffic and potential customers. So if you run a business, SEO is incredibly valuable.
But not everyone has a robust in-house SEO operation. Building one requires the right expertise, tools and dedicated focus. That’s why many companies choose to outsource SEO instead.
The Philippines in particular has emerged as a prime destination, offering cost savings plus access to qualified talent.
This guide will explore the ins and outs of SEO, the benefits of outsourcing it, and what makes the Philippines such an advantageous place to do so. Let’s dive in!
Understanding SEO and Why It Matters
The term SEO, or search engine optimisation, describes the methods and approaches used to raise a website’s placement on search results pages like Google and Bing.
Optimising a website’s content and structure to make it more relevant and appealing to search engines as well as to human users is the aim.
Fundamentally, SEO aids in the comprehension of a web page by search engines. It makes use of often searched terms and phrases and organically integrates them into content.
Pages with optimisation often appear higher in search engine results pages (SERPs). You therefore stand a greater chance of having someone locate and click on your website when they search for a good or service you provide.
This organic or unpaid traffic driven by SEO is invaluable for:
- Lead generation: Higher rankings lead to more site traffic and visitor conversions into leads or sales. Studies show a 14.6% closing rate for new organic leads.
- Brand awareness: When you rank highly for relevant searches, it reinforces your authority and trust in that space.
- Competitive advantage: Good SEO helps you outperform rivals in SERPs so more prospects discover you first.
Clearly SEO delivers tremendous upside. But it involves quite an undertaking to realize the benefits.
SEO has extensive moving parts – keyword research, metadata optimization, content creation, link building, site speed improvements and technical evaluations. It takes experience to connect how all those elements interact and ultimately influence rankings.
On top of expertise, SEO requires monitoring and adapting to constant changes in search engine algorithms. What works to boost rankings one month could become ineffective or even penalized the next.
Handing all of this not only demands significant resources but also distracts from other crucial business initiatives.
This makes a compelling case for outsourcing SEO instead of taking it on entirely in-house.
The Business Case for Outsourcing SEO
Outsourcing SEO refers to delegating your search engine optimization initiatives to an external provider instead of solely relying on an internal team.
Hiring expert freelancers or agencies to handle SEO lifts the burden off your shoulders so you can allocate resources towards higher-impact goals.
Specific benefits you stand to realize include:
Outsourcing transfers SEO employment costs onto a third party. So instead of hiring, training and paying salary and benefits for expert staff, you pay fixed rates to an external provider.
This removes expensive overheads like office space, equipment, software licenses, healthcare plans and payroll tax. Not to mention costs of employee turnover and absence.
Research shows outsourcing SEO services to countries like the Philippines cuts costs by up to 60-70% compared to onshore providers.
Access to Specialized Expertise
Even large enterprises can struggle to build robust in-house SEO competencies. The field progresses rapidly, requiring extensive knowledge plus constant learning.
Outsourced providers dedicate themselves fully towards staying on the cutting edge of SEO best practices. They accumulate experience across diverse industries and verticals.
Tapping into these specialized capabilities through outsourcing enhances your SEO sophistication and effectiveness.
Improved Time Efficiency
Consider how much time of your lean internal team outsourced SEO alleviates. They can better focus on innovative product development, sales, customer support and other key operations.
Outsourcing also eliminates the need to train and manage additional in-house hires. And it’s easy to scale up or down based on seasonal demands without altering headcount.
The external team handles the heavy lifting of SEO campaign execution and optimization. That grants you back time against your core competencies.
As your business grows and evolves, SEO needs likely shift simultaneously. Campaign objectives, targeted keywords and even site architecture may need realigning.
Outsourced talent offers flexible scalability to match expanding demands without inflating overheads. You simply pay more or less based on workload instead of adding full-time roles.
This agility helps ensure SEO strategies scale in synch with the broader organization.
Of course outsourcing any function introduces potential risks like communication gaps or unclear expectations. But applying robust governance and alignment processes mitigates those concerns.
The overwhelmingly positive business case makes SEO outsourcing an appealing avenue to pursue. And the Philippines shines as a prime destination for doing so.
The Philippines as an Attractive SEO Outsourcing Option
The Philippines holds well-earned standing as a go-to option for outsourcing many business processes, including SEO services.
Let’s explore factors that make the Philippines such a sound choice for offshoring SEO campaigns and optimization.
High English Proficiency Enables Seamless Communication
English fluency rates in the Philippines rank among the highest globally. This allows smooth communication and collaboration critical for effective SEO outsourcing across language borders.
Over 90% of college-educated Filipinos speak English proficiently. Many business process outsourcing (BPO) firms even designate English as an official company language.
This strong command of English minimizes potential language barriers that can hamper outsourced relationships.
Alongside spoken English capabilities, Filipino cultural values also resonate well with Western norms. Warm hospitality, adaptability and a commitment to quality service facilitate productive partnerships.
Their innate relationship focus helps Filipinos interpret nuances and find common ground across cultures. This cultural alignment makes collaboration feel more seamless despite physical distance.
Availability of Qualified and Skilled Talent
The Philippines fosters an extensive talent pool equipped with strong technical know-how relevant to SEO. College grads emerging with software development, engineering, marketing and digital communications skill sets can readily transition into SEO roles.
This feeds a deep bench of candidates combining left-brain analytical abilities with right-brain creativity. Such holistic aptitude lends itself perfectly to executing high-caliber SEO campaigns.
Government Support for Industry Development
The Philippine government declares the IT-BPM industry a vital economic pillar. It actively campaigns to attract foreign direct investment into knowledge process outsourcing.
This includes dangling tax holidays, financial grants and public-private partnerships to amplify the country’s outsourcing infrastructure.
State backing further cultivates process innovation and resource development – all boosting the maturity of offshored services like SEO.
Robust Presence of SEO Specialists and Agencies
Favorable market dynamics and operating conditions led SEO providers to blossom across the Philippines. Hundreds of boutique agencies and freelancers offer specialized SEO services domestically and overseas.
Their tight-knit SEO communities share best practices to sharpen collective expertise. With in-country options scalable to any campaign size, ample choice exists to meet your exact needs.
In summary, English fluency, cultural adaptability, skilled labor, supportive government policies and a thriving supplier scene make the Philippines a prime locale for offshoring SEO.
Evaluating SEO Outsourcing Providers in the Philippines
If the Philippines captures your attention as an SEO outsourcing option, the next step involves selecting your partner provider. You generally have two avenues – individual freelancers or full-fledged agencies.
Independent Filipino contractors offer affordable SEO specialization. Their low overheads allow passing significant cost savings to clients.
Freelancers also provide agile flexibility to scale up and down without long-term commitments. Many remain open to casual or short-term partnerships to accomplish specific optimization goals.
Just be conscious that freelancers sometimes lack credentials or proven track records bigger agencies tout. And limited scopes of service may require integrating multiple providers to fully outsourced your SEO initiatives.
Evaluating Established Agencies
At the other end of the spectrum, mature SEO agencies in the Philippines boast well-rounded capabilities to entirely offshore your search engine optimization.
They offer full-service solutions spanning technical site audits, keyword research, link building outreach, content generation, campaign tracking and beyond.
Established teams and infrastructure also help ensure continuity even amidst individual staff turnover. However, their specialization and resources come at higher price points, so weigh total value against any premiums.
Key Selection Criteria
Regardless of which outsourcing approach seems more appropriate, applying diligent evaluation criteria sets your partnership up for mutual success.
Specific aspects to assess include:
Relevant SEO Experience: Review examples of previous client verticals and achievements across various specialties like local SEO, content building or website migrations.
Client Reviews and Testimonials: Third-party endorsements offer credible proof of satisfying customers and delivering measurable SEO results.
Services Portfolio: Audit full spectrum of offerings to determine if provider can realistically assume your required workloads.
Pricing Structure: Ensure model aligns with expected budgets based on campaign scale, contract length and resource levels needed.
Implementing high-impact SEO strategies takes considerable expertise plus ongoing effort and evolution. Outsourcing to providers in the Philippines lifts those burdens while offering advantageous ROI.
You gain access to qualified talent adept in the latest SEO disciplines – all for a cost-effective price point. English verbal and written fluency minimize communication challenges to enable fluid collaboration. And cultural parallels only further partnership cohesion.
The maturing scene of Philippine SEO specialists and agencies stands ready to help you expand visibility and capture more organic traffic. If boosting your search engine presence is a priority, the Philippines provides fertile ground to cultivate those outcomes through outsourcing.
So why not explore SEO outsourcing opportunities in the Philippines to drive greater online growth? The door is open for your brand to capitalize on the positive landscape waiting just beyond.