Selling a house in Kenya in a slow Real Estate market can be difficult. In times like these, it is not enough to simply list your home and wait, you actually have to sell your home. It just takes a positive attitude and a different kind of game plan. There are a number of tactics available to increase the likelihood of a sale.

Know the Kenyan market

Undervaluing or overpricing your home can cost you dear. One of the most important things you can do to get your house sold is to learn the Kenyan market, the value of your property and your competition. Most sellers operate in the dark, simply offering the property for the price they want, without regard to what other homes have sold for and are currently selling for.

Price your home right

With Kenyan homes sales slowing and prices still high, there is little doubt that a quick sell the market today is going to be tricky. Price your home conservatively by looking at similar houses currently on the market. Also look at the homes that are not selling. Chances are those owners priced their homes too high. If you really want to stimulate a sale, you should under price your property by just a little to create foot traffic and create interest.

 
Make your home presentable

Keep your house looking good at all times, repair things that are broken, and replace things that are rundown. Add a fresh coat of paint (neutral colours preferred), freshen up landscaping, trim trees, clean up clutter and remove personal items, so that prospective buyers can picture themselves in the home rather than seeing you there. Propertyleo article, 8 ways not to sell your house gives you valuable tips and hints.

Market your home aggressively

In addition to using the multiple listing web service (PropertyLeo), advertise in local papers and be sure to include beautiful photos. Each photo should showcase something interesting and unique about the Kenyan home on offer. Place signs in front of your home so that your house is easily seen.

Be flexible with showings

It only takes one Buyer to get your home sold. Don’t make your Real Estate Agent feel as though their request for a showing is an inconvenience.

Play up your home’s best features

If you have fireplaces, make sure that you have fires burning so that there is a beautiful warm glow and the sound of crackling. If you have a gourmet cook style kitchen, have some great-smelling treats baking in the oven. Turn on soothing music. Set all lights and lamps if the home looks dark or feels heavy. Lighting is crucial. 

Offer buyers incentives

A low price may be incentive enough for some buyers, but others might be holding out for something more. This is where creativity can really take over. Perhaps you can throw in a 3-day paid holiday in Zanzibar. There are a ton of incentives that speak to the heart of the buyer so be creative and see which one speaks to yours.

The first offer rule

If you get an offer within the first few weeks, the tendency is for sellers to try and hold out for a better offer. This is generally a mistake. The biggest fish usually bite first, so keep in mind that your first offer will often be your best. 

Lastly, keep a positive attitude!

*"Propertyleo - Kenyas No1 Property website serving the Kenyan Real Estate
sector"*.